Category: Blog

Movie reviews, film making tips, and behind-the-scenes insight into various video productions.

Sponsored by Morton Salt company, as part of their new marketing campaign “Walk Her Walk” (#walkherwalk). At first, the campaign seemed like it was something related to feminism or women’s rights (walkHERwalk), but after checking out the Morton website, it seems like it has something to do with walking = drive = moving forward + “The One Moment” = […]

Read more

When an artist puts out a trailer for a music video, you know it’s going to be landmark. The first two times I watched “The Greatest” music video, I was captivated by the cinematography, color grading, and of course, the evolution of Ryan Heffington’s mesmerizing choreography. I wondered where they shot it (was this the same set as the “Chandelier” […]

Read more

Spike Jonze has returned to the TV commercial world with a BANG reminiscent of his famous music video for “Weapon of Choice” / Fatboy Slim. In this rendition, a young woman leaves a posh and boring gala to dance her way through the hallowed halls of a high-ceilinged corporate lobby. The video features an impressive […]

Read more
malcolm gladwell revisionist history

If you haven’t heard of Malcolm Gladwell, then go look him up NOW. Not only is he a major contemporary influencer and icon of socio-political science issues, but he is a master storyteller. His highly anticipated free podcast consists of ten 30 minute segments that perfectly blend cold hard facts with compelling anecdotal drama to re-examine history […]

Read more

an·thro·po·mor·phism ˌanTHrəpəˈmôrfizəm/ noun the attribution of human characteristics or behavior to a god, animal, or object. New advances in computer graphics and special effects technology, mixed with hyper realistic costume designs has made it more possible than ever before to add a monster to film and video. Here’s a list of some of notable music videos that feature […]

Read more