Cinematic Music Video Shot in NYC | B. Good “Outsider”
June 4, 2018
When the artist B. Good came to me with the concept of duplicating himself and playing two different characters in one scene, I was really intrigued! I knew that if done the right way, this could be a really cool, dramatic, and cinematic music video.
By the end of the video, we reveal that the artist is alone, and the elements of the doctor’s office disappear. Was this ever a medical facility? Was the doctor real, or imagined? Is this a time warp where the doctor is consoling his future self? I included one quick shot of the doctor standing up to make the ending more ambiguous. Also, due to the ending, I was okay with the background elements of the room showing up behind the artist’s head in many of the performance shots. Was the artist just sitting in a rec room somewhere, talking to no one the whole time? I also felt that the room resembled the recreational day rooms in many in-patient care facilities.
During our conversations, the artist and I really clicked, having the same taste in music videos from the 90’s– the Golden Age of music videos. When it came to the color grade, I looked to Eminem’s “STAN” for inspiration. I crunched the blacks, doused the thing in green, and added warm tones where necessary to balance the color theory. I remember being so inspired when STAN came out– whenever I heard it playing on TV, I’d run to go watch it. It was like watching a favorite movie over and over again!
That’s really where my passion for making music videos began. Back as a kid when I saw how much emotion a song mixed with visuals could make. When done well, a great music video can be as gripping as a film or TV show. While I often get calls to do music videos that focus on the artists’ performance, I love being able to explore concept and storytelling in music videos as well. This was a really fun project, and the artist and I are already in talks about planning the next one!
Without futher ado, here is the B. Good music video for “OUTSIDER”